The New Year augurs new beginnings for business owners looking to go the extra mile with growth and profitability. While you may ramp up your physical store, your website may also require another look. In fact, updating it is a savvy idea because the project costs less and delivers immense benefits. But you may have some qualms about giving your website a makeover because the existing one looks good or the investment doesn’t appear worthwhile. However, you must follow some telltale signs that it needs rework. Here are a few signs that you must consider a website revamp this New Year.
Sign #1- Branding disconnect
Businesses often change their branding over time as their target audiences and markets evolve. Consider your current brand image and check whether your website replicates its look and feel. If it fails to match, you will probably face a branding disconnect that can drive away target buyers. A lack of consistency is a dire problem because potential buyers cannot recognize your brand across all platforms. Even worse, it can affect the trust and credibility of your business.
Sign #2- Navigational issues
Your website’s navigation determines its user experience and influences conversion rates down the line. You cannot expect visitors to convert if they are unable to navigate product pages or reach the conversion page. The worst thing about a poor user journey is that it can cause confusion, frustration, and abandonment. Not reworking your site’s design means you may lose the current sales and returning visitors for good.
Sign #3- An outdated appearance
An outdated appearance is another surefire sign that you must give your website a makeover in the New Year. Experts recommend checking the UI/UX Design Trends For 2023 and assessing your site using them as benchmarks. If the gaps seem huge, you must consider a design revamp sooner than later. Online buyers are savvy, and they expect a lot from brands when it comes to browsing and buying experiences. Ensure that your site delivers on both fronts.
Sign #4- Lack of responsiveness
Another sign to watch out for is a lack of responsiveness because it translates into missing out on a massive audience base. Most buyers prefer to shop on the go, and a website that does not render seamlessly on mobile devices is a clear disadvantage. Another reason to prioritize responsiveness is that it boosts SEO rankings. Luckily, you can address the concern with a few simple changes to your site’s design. Also, perform regular testing across different devices and screen sizes.
Sign #5- Security concerns
Security may not be on top of your mind when you think about going ahead with a website makeover. But you must ensure robust security, as your site holds valuable personal and financial details of your customers. Compromising them can lead to lost sales, affect your brand’s credibility, and cause reputational damage. Updating your website with the latest security patches and coding standards strengthens its security. Although these measures may not change the look and feel, they give you brownie points for secure visitor experiences.
Besides these factors, pay attention to warning indications like slow speed, high bounce rates, low conversion rates, and SEO issues. A quick revamp can set up your online presence for success this New Year.